Imagine On Air presents Terry O’Reilly

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Wordfest's Imagine On Air is thrilled to present beloved CBC radio host Terry O’Reilly and his new book, My Best Mistake: Epic Fails and Silver Linings. This special one-hour conversation will start at 7:00 PM MT and will be hosted by Wordfest's Creative Ringleader Shelley Youngblut. (The pre-show will begin at 6:50 PM MT.) The livestream broadcast on Wordfest.com is free. If you RSVP, we'll send you a reminder on the afternoon of the show, as well as our unique Digital Doggie Bag after the event with links and extras sparked by the conversation.

You've tuned in to O’Reilly’s Under the Influence show for years. You’ve read his previous two bestsellers about advertising. Now we invite you to go deeper: into the big generous brain of Terry O’Reilly.

We are grateful to HarperCollins Canada for making it possible for us to connect you with one of the world's most influential thinkers.

About Terry O’Reilly

Long before he had a radio show, Terry O’Reilly was an award-winning writer at Canada’s top advertising agencies, creating campaigns for top brands such as Labatt, Bell, Nissan, and the Hudson’s Bay Company. In 1990, he co-founded Pirate Radio & Television with eight recording studios in Toronto and New York City. In 2005, he became the host of the CBC Radio One/WBEZ Chicago radio show, Under the Influence, with over one million listeners a week. His podcast has been downloaded over 40 million times.  O’Reilly has been given a Lifetime Achievement Award by the Advertising & Design Club of Canada and has been granted Honorary Degrees from three Canadian universities. My Best Mistake is his third book. He has a wonderful wife and three lovely daughters who like some of this work.

About My Best Mistake

The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing up.

The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake.

In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes – losing their jobs, their companies, and often their credibility – only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant – until they led to a famous brand, a legendary band, or a groundbreaking work of art. And in a few instances, a mistake actually saved lives.

The fear of failing often holds us back. My Best Mistake will change how you think about screwing up and will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

About Host Shelley Youngblut

Shelley Youngblut is the CEO & Creative Ringleader of Wordfest. She was the recipient of the 2020 Calgary Award for Community Achievement in the Arts and the 2018 Rozsa Award for Arts Leadership. She also won the 2008 Lifetime Achievement Award at the Western Magazine Awards. 

Youngblut was the founding editor of Calgary’s award-winning Swerve magazine and has created magazines for ESPN, Seventeen, Cosmopolitan, Nickelodeon, Western Living, and The Globe and Mail. A former pop-culture correspondent for ABC World News Now and Canada Am, she is now often unconventionally opinionated on CBC Calgary’s Eyeopener.

Follow her on Twitter @youngblut and Instagram @youngblutshelley.

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